GASP! FAINT! These are just a few of the things I did when I found out that MAC is bringing back Heroine lipstick: Permanently! No more checking Google to see if/when it will launch again. No more bartering for prices on Ebay or Amazon. No more running to drugstores to find exact dupes. The infamous, matte purple is here! There will be a pre-launch online today (I just checked and it's not up yet), but will be permanent in ground locations January 2nd. Also, since it's permanent, you can get it free by doing a Back to Mac (bring in your six empty containers for a free lippie or eyeshadow). Excitement flows through my veins.